What would your organization be without its Constituents? Whether they are donors or diners, subscribers or shoppers, the name of the game is to reach them, build a relationship with them, and get them coming back. And oh yes…have them bring people just like them. Sawgrass will work with your organization to develop a plan for CRM that fits your business model, and may employ any of the following tactics as part of a CRM approach:
1. Email newsletter recruitment
2. Email newsletter design and development
3. Constituent data management and integration
4. Ongoing communications calendar development (integrated with offline efforts)
5. Viral or friend-to-friend marketing efforts
6. Constituent cultivation streams
