Not simply a catch-all for Internet tactics, efficiently-managed online marketing campaigns can function much like your Web program in microcosm. By this, we mean that you have the opportunity to do the things for a full site build in a smaller, more targeted, more trackable, and more flexible environment. The typical components for an integrated online marketing campaign might include:
1. Goals, Objectives, and Audience assessment
2. Web Site Banner Ad targeting, negotiation, and creative development
3. Corporate partnership concept development
4. Campaign landing page/site development
5. Animated Flash movie concepting and development
6. Affinity site placements
7. Email list placements
8. Email solicitation design and development
9. Results tracking and campaign optimization
