“Strategy” is not a four-letter word. The most effective organizations are those who develop their Web program in the context of their organization’s goals….and who execute those strategies in an integrated fashion with the rest of their communications and program work. Sawgrass can help you take the necessary steps back to see the big picture and architect a program that not only fits within your organization’s realities…but that will drive the outcomes and results you are seeking.
Typical engagements for your organization – and the kinds of questions we will explore with you - might include
Online Fundraising Strategy
The days of the “donate button” as a solution for online fundraising are over. Are you considering everything you can to maximize donor acquisition, retention, viral referrals, recurring gifts? Are you effectively integrating outreach efforts and the resulting data between your offline and online fundraising efforts? Are you taking advantage of campaigns to create urgency around giving opportunities?
Communications Strategy
What are the moving parts in your communications department, and how can technology be better employed to make those parts operate more efficiently as a coherent whole? Most importantly, do your interactions with your constituents occur across mediums with consistent timing, message, and desired outcome(s)?
